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August 2016

Affordable Luxury In London’s Zone 3

One of the great things about London is the way in which it is so perfectly structured. Our vast city is nothing more than a collection of small villages, seamlessly and organically pitched one by one next to each other; albeit in some places slightly more packed in and more densely populated.

While we’re not proclaiming Highbury to be Hawkshead or likening Camden to the Cotswolds, it is true to say that each town in London has its own style, its own customs, community and quirks. The east end is steeped in history while the west lays claim to the more expensive properties on the monopoly board. The north is cosmopolitan and the south will always be enchanting; regardless of your standing point the villages of London continue to coexist in perfect, diverse harmony. This means there is a lot on offer anywhere you choose to move to in London, and at the moment the following spots in Zone 3, (incidentally where homes are 41 per cent cheaper on average than in Zone 2) are attracting a lot of attention for their affordable luxury.

Let’s start in the east with Leyton. This particular area, located in the borough of Waltham Forest, boasts excellent proximity to Epping forest, the Hackney marshes and Olympic park as well as a revitalised high street and a host of new investments on the back of both the Olympics and the overspill of footloose Londoners priced out by the ever-increasing population. Those looking to make an investment in the Zone 3 area should be aware that Leyton is known for its good value. In the current climate, paying in the region of £400,000 to £650,000 for one of the many smart Victorian or Edwardian terrace houses is an incredibly good deal.


Out in the west, Ealing has always had a local reputation as one of the more sophisticated places to reside in zone 3. With its leafy pavements, winding high street and quintessential common right in the thick of it all, it is rather the envy of some of its less popular neighbours. Resting at the end of the central line, Ealing was lucky enough to make the cut for the night tube, however, once Crossrail arrives commuters will be able to reach central London is just 15 minutes, almost half the time it takes at present.


To get a gauge on how profitable a move to zone 3 could be, let’s compare for instance Balham with its rich cultural diversity to Colliers Wood. In 2014 the average price for a property in Balham was around the £576,622 mark, while a similar set-up in Zone 3’s Colliers Wood would have cost closer to £364,949 – quite a saving by anyone’s standard’s.

Ultimately the choice is one of a ‘better’ location, or a cheaper purchase, however with more and more people choosing to make sticks in Zone 3, the definition of a ‘better’ location blurs in the face of new investments, booming local economies and more money in your pocket.

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5 Growing Local Economies In London

1. Croydon

The South London suburb that suffered the most at the hands of the 2011 summer riots some 5 years ago is now finally able to shake off some of its stigma. The arrival of the new Westfield shopping centre combined with the high levels of building construction in the area, not to mention the almost-too-good-to-be-true Government funded Help To Buy scheme spells out a real surge in growth for Croydon’s local economy.

2. Greenwich

Regardless of what the latest polls say about this famous borough being a miserable place to live, Greenwich is very much somewhere you want to be. With its majestic Royal Park and observatory, stunning views of the city, the nearby River Thames, world class entertainment at the 02 arena and excellent transport links, how could you resist? Greenwich and nearby Blackheath have seen a surge of young professionals arriving of late, keen to take advantage of the proximity to the likes of Canary Wharf and London Bridge, as well as the abundance of bars, restaurants and boutiques.

3. New Cross/Old Kent Road

As part of ex-mayor Bo Jo’s “opportunity area” scheme, a new housing development is opening up in this part of southeast London. Bermondsey works are constructing a 147-home scheme which will be more easily accessed by the Bakerloo line once its tunnels are extended to service the Old Kent Road, Camberwell and New Cross Gate due for completion in 2025; an ingenious way to help Monopoly’s cheapest property prosper for the next generation.

4. Rotherhithe

Staying southeast for the time being but moving slightly further along is Rotherhithe. This former docks area located in zone 2 is already connected to the brilliant Jubilee line as well as being serviced by the Thames Clipper river buses which ship commuters to Canary Wharf in a matter of minutes. Word on the street is that a new pedestrian and cycle bridge is planned for this part of town which will please cyclists and those wishing to walk to work no end.

5. Camberwell

Camberwell in general and the Walworth Road in particular are admirable in their efforts to avoid the gentrification of London. However, with the overspill of south Londoners being priced out of neighbouring Peckham and Brixton, Camberwell is seeing a rise of new arrivals to the area. The likes of Camberwell Arts College and nearby Goldsmiths University means they’ll always be a student population in the area while a spate of Ofsted applauded local schools continue to appeal

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Summer Buying Incentives For London Property

London in August is a wonderful place to be. The roads are less busy, the trains aren’t as crammed, queues don’t bend around the streets and you can walk along without fear of someone treading on your heels, or without fear of treading on someone’s heels, depending on which type of Londoner you are. August equals summer holidays which means a less congested city. It also means summer savings and a whole host of incentives are currently on offer with some of the city’s leading property developers. Read on to find out how you can get more than you bargained for this summer.

Kidderpore Green located in northwest London’s Finchley are currently championing the sale and leaseback deal which could be ideal for those looking to buy now and move in later. The leaseback scheme awards the owner a typical six per cent return while they rent their property to the developer who uses it as a showroom and other marketing purposes. After an agreed period of time the property is returned to its owner in tip-top condition and fully furnished. Prices with Kidderpore start at £1.3 million.

Meanwhile for the kids in the city, the world is their oyster (card), or soon could be with a sweet deal taking place between property developers Aldgate Place and the buyers of their 463 flats brand new to the Square Mile. These homeowners will receive a travel card which covers all zones and lasts for three years, free of charge. To put that into perspective, it’s approximately a £12,000 goodwill gesture. Those looking to move in before September will also be given furniture to the value of £20,000. Prices start from £695,000.

While on the topic of transport, Regency Walk developer Thornsett is offering underground parking spaces which would otherwise cost £65,000 as a moving in present to their clients. Although not in London, those residing at Ninewells in Cambridge stand to receive a free Renault Twizy electric car, plus free stamp duty from Developer Hill.


The refunding of stamp duties is proving to be a popular tactic across the board of both property developers and buyers this summer, and it’s not hard to imagine why. Others to watch out for are St Paul’s Square in Bow’s east-end, East City Point in Canning Town and at Acton Gardens over in the west.

While the competition to find the best incentives is high, our favourite might just be the bumper gift pack available to proprietors of The Mount in Mill Hill which includes a return on stamp duties, £5000 to spend at John Lewis and membership at the local Virgin Active gym. Prices for a four-bedroom townhouse start at £980,000.

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6 Of The Most Expensive Properties In London

The saying goes that ‘he who is bored of London, is bored of life.’ Pretty accurate, right? The sheer size of the city should be an indication of how much there is to see and do, before we’ve even mentioned it’s rich history and hugely diverse culture, the fact that is has the longest shopping high street in Europe and the oldest underground system, its glorious parks, internationally renowned sports stadiums and stages have played host to history’s greatest playwrights and pop’s greatest stars, inspiring architecture, world class restaurants and the phenomenally good pubs. It’s even got a couple palaces! It’s for these reasons that people from all over the world chose to make their sticks in our great city. And by the look of London’s most lavish properties, we’re sure that their owners are far from bored.


6. Fairways, London, N2 – £22 million

This stunning eight-bedroom mansion situated on the exclusive ‘Bishops Avenue’, otherwise known as Billionaires’ Row, is the most expensive new build in the world. The luxurious house boasts eight bedrooms, a private detached guesthouse, a cinema, a large garden and a leisure complex likened to one in a “seven-star hotel”. This is an exquisite property that Luxe Property Group was fortunate enough to work on, and is spread over a staggering 17,000 square foot.


5. Lygon Place, Belgravia, SW1W — £22.5 million

The second “cheapest” property on our list is a classic Edwardian home located on an unassuming corner of Belgraiva. From the outside the building looks like it’s been built on the blueprint of a Walt Disney film with its elegantly high ceilings, red bricks and the old fashioned lampposts that mark the street outside. Inside however the make-believe turns serious with seven bedrooms, seven bathrooms, four reception rooms, a “media room,” a kitchen and family area. Magical.


4. South Bank Tower, Southwark, SE1 — £25 million

If the sky’s the limit, why keep your feet on the ground when you could be residing on the 39th and 40th floor of the South Bank Tower in Southwark. A casual £25 mil would get you this Liberty decorated penthouse which features double-height space in the living room, floor-to-ceiling windows, a private garden terrace with quite possibly one of the best views in town, and a levitating dining room table, if that’s what you’re into.


3. Queen’s Gate Place, London, SW7 — £35 million

Back over in Kensington, a short stroll from Billionaires Row there is a wonderful Grade-II listed terrace house currently priced at £35 million. Standing tall since the 1860s when it was the first to be decorated by designer Armani Casa, this house is old school Italian opulence and includes a library, cinema, spa, gym, wine cellar and rooftop terrace. Bellisima!


2. Avenue Road, St. Johns Wood, NW8 — £40 million

The second most expensive property on our list is not only blessed with seven bedrooms and six bathrooms, a swimming pool, gym and cinema, it also comes with the advantage of its impeccable location situated just a short stroll away from London’s quintessential Primrose Hill and Regents Park.


1. Eaton Square, Belgravia, SW1W — £55 million

Top spot on our list however is located in the Royal Borough of Kensington and Chelsea in smart, timeless Belgravia. A eye-watering £55 million would land you a grade-II listed, four-floor townhouse which boasts seven bedrooms, six bathrooms, three receptions areas, a drawing room, roof terrace and an especially enviable swimming pool, to name just a few essential amenities. Better start saving those pennies.

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5 Exciting Property Developments In London

You’d have to be living under a pretty big rock to have not noticed that London has fast become one of the most desirable cities in Europe in which to reside. The presence of scaffolding on every other street, new builds appearing and as much work taking place above ground as below means there’s a lot to be excited about. However, the following property developments have really caught our eye. Read on to see if you agree.

Chelsea Barracks


Chelsea Barracks in plush SW1 is to be a residential-led development consisting of 74 apartments in the first phase of development which will provide new homes available to buy privately whilst incorporating ‘extra care’ housing for the elderly. Price tags for a plot of land in the former Chelsea Barracks range from £2 million to £50 million with buyers having the pick of the crop between apartments, town houses and mews houses.

Royal Albert Dock

One development in which we have taken particular interest, and indeed involvement in alongside our partner, Barry Angel of Albany Homes (the man behind Britain’s most expensive new build) is Royal Albert Dock. This vast and exciting project will include 4.7 million square feet of office, retail, leisure and residential accommodation right next to London City Airport. Royal Albert Dock will become London’s third financial and business district and will result in more than 30,000 jobs, and generate £6 billion to the London economy.

 St Clements


Meanwhile something equally as pioneering is taking place a little further west. The development of St Clements marks the first ever UK Urban Community Land Trust which means that this very old, very lovely but long since abandoned hospital is in the process of being refurbished into apartments amidst a range of high-quality new builds set to invigorate this area of Bow (E3) and give a real boost to the local economy.

The Stage


Staying East for the time being but heading slightly closer towards the city we find the best named property development on the list, The Stage, which could only ever really be at home in young and vibrant Shoreditch. The Stage is a mixed-use development which falls under the realm of the Plough Yard Developments. Their plan is to build a 40-storey tower which will be filled predominantly with new homes as well as 25,000 square metres of office space, 4,500 square metres of shops and an array of restaurants and bars. (Well, it is Shoreditch.) However, the most exciting part of this pitch has got to be the revival of London’s second oldest Shakespearian playhouse which was discovered during archaeological investigations back in 2011 and will sit centre stage, if you will, within the development.



While it’s hard for any Londoner to remember what Victoria actually looks like beneath all the scaffolding and roadwork’s which have engulfed the area of late, it’ll be a pleasant surprise when Nova, a mixed-use property development in SW1 is finally unveiled. This new 5 building, 897,000 square foot plot will be situated on the island opposite of Victoria station meaning that transport links to the rest of the city, the continent and further afield could not be better. Formerly known as the slightly more obvious Victoria Circle, once completed Nova will draw many a new face to the area enticed by the competitive office space, quality apartments, bars, eateries and pop-ups.

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